Roamfree News

For immediate release
13 July, 2010

Roamfree sells channel management business

Gold Coast-based travel group Tourism Holdings today announced that its channel management business had been sold to Bryan Frawley, of ResOnline.

Tourism Holdings Chief Executive Officer David Oliver said the purchase included both the Roamfree Advance, existing ResOnline and Last Minute Manager channel management businesses.

Frawley was one of the original founders of one of Australia's first channel managers, ResOnline back in 2004. Mr Oliver said that he wanted to focus on the flagship Bookeasy product that was now powering more than 155 Visitor Information Centres (VICs) throughout Australia and its travel websites including

Going forward, the business will be marketed under the ResOnline brand.

Mr Frawley has been developing new software including iPhone or PC based phone capability to cater for the purchase and all existing customers will be migrated over to the new ResOnline in the coming months.

Frawley has more than 20 years experience in the travel and online accommodation industry and will use this experience to ensure ResOnline is a market leader, specifically designed to cater for the needs of the accommodation industry.

ResOnline will provide an innovative interface where hotels can easily choose which distribution channels they wish to connect to. “There are no lock in contracts and ResOnline pricing is around half comparable products,” Mr Frawley said.

To launch the new product, ResOnline is providing four free channels. These will include major online travel sites. Further channels will be free for the first month and then a minimal ongoing monthly cost.

Over the coming months, ResOnline will be releasing many new features to assist hotels in getting the most out of their online distribution. "It's all about providing the tools for hotels to simplify their online distribution and ensure they receive the highest revenue per available room," Frawley said. For further information please contact Bryan Frawley - Managing Director ResOnline Pty Ltd, Mob: 0413 741 303 or go to